Privacy Policy

Technology

Name

Purpose

More information

Amplitude

amplitude_id

Used to distinguish users.

Google Analytics

_ga

Used to distinguish users.

_gid

Used to distinguish users.

_gat

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

AMP_TOKEN

Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

_gac_<property-id>

Contains campaign related information for the user

__utma

Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists.

__utmt

Used to throttle request rate.

__utmb

Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists.

__utmc

Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.

__utmz

Stores the traffic source or campaign that explains how the user reached the site. The cookie is created when the javascript library executes.

__utmv

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable.